Understanding This Truth: Marketing is Everything! To succeed in business, you need to attract customers. Not just first-time customers, but those who continue to buy from you on a regular basis. It’s customers that put you in business in the first place and allow you to keep your business operating.

Just the same, a lack of customers will eventually force you out of business. Few businesses fail when they have a steady stream of customers willing to spend money in exchange for their product or service. Companies that establish workable systems to consistently attract customers are those most likely to succeed in the long term. Customers are the greatest asset of any business. It’s your customer list that adds significantly to the value of your business. Customers mean revenues and profits. They’re the very lifeblood of every business – large and small. Therefore, your focus as a business owner should be the continuous building and nurturing of your customer list. This is what sustains your business, gives you an income, and enables you to consistently expand and earn even greater sales and profits.

Acquiring new customers and then keeping them for life is what it’s all about. Ideally, it should be a matter of delivering superior products and service, then renewing the sales relationship with each new customer so they buy over and over again and are happy to do so. With this kind of customer satisfaction, you’ll not only turn one-time buyers into lifetime customers, but you’ll also automatically gain many more first-time customers by word-of-mouth referrals. Yes, marketing is Everything! It’s your number one job as a business owner. Effective marketing is what brings customers to you.

A dependable, consistent marketing plan and implementation system deliver customers efficiently, on a regular basis, and for a much lower investment than the hit-and-miss methods many business owners attempt. No business can achieve massive success without solid and consistent marketing. Without an effective marketing program in action, your growth and success will be severely limited. If you need help developing your marketing plan to attract more customers, we can jump on a Zoom call to brainstorm some ideas. Go to Marketing Coaching dot CA, to get a free marketing coaching session. No sales pitch, just tried and tested strategies to help you grow your business. Make it a great day, bye for now.